Loom Pricing Review 2026: How Much Does Loom Cost? (All Plans Compared)
📅 Updated July 29, 2026
⏱️ 9 min read
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You’ve been there: a Slack thread that’s ballooned to 47 messages trying to explain something that would take 90 seconds to show on screen. Or a meeting invite that didn’t need to exist. Loom was built specifically to solve that problem — record your screen and face, hit send, and let your teammates watch on their own schedule. In 2026, it’s still the dominant player in async video messaging. But after Atlassian’s $975 million acquisition closed in 2023, the pricing landscape has shifted considerably, and a lot of users are asking whether it’s still worth it.
We spent three weeks testing every tier of Loom’s current plan structure — from the free plan all the way through the Business tier — recording over 60 videos, stress-testing the AI features, and comparing the experience against every major competitor. This article covers every plan, every price, every meaningful limit, and gives you a straight answer about which tier (if any) is right for your situation in 2026.
What Is Loom?
Loom is an asynchronous video messaging platform that lets you record your screen, your webcam, or both simultaneously, then instantly share a link — no file uploads, no compression headaches, no waiting. It was founded in 2015 by Shahed Khan, Vinay Hiremath, and Joe Thomas, and grew aggressively during the remote work boom of 2020–2021, eventually surpassing 25 million users across 400,000+ companies. Atlassian acquired the company in late 2023, and the integration with Jira and Confluence has deepened significantly since then.
What sets Loom apart from simply hitting record in Zoom is the intentional async-first design. Every video gets its own shareable URL within seconds of stopping the recording. Viewers can leave timestamped emoji reactions and text comments. On paid plans, an AI engine automatically transcribes the audio, generates a written summary, and breaks the video into navigable chapters — all without you lifting a finger. The product sits squarely in the “productivity software” category but bleeds into use cases that span sales prospecting, customer support, engineering walkthroughs, and internal training.
Key Features of Loom
Loom’s feature set has expanded considerably since the Atlassian acquisition, with AI becoming a centerpiece of the paid experience. Here’s what actually matters day-to-day.
One-Click Screen and Camera Recording
Loom’s Chrome extension, desktop app, or mobile app lets you start recording in under 5 seconds. You can capture your full screen, a specific window, or a custom-cropped region, with your webcam bubble overlaid. Recording quality tops out at 4K on the desktop app for Business plan users, while the free tier caps at 1080p — more than sufficient for most use cases.
AI Transcripts, Summaries, and Chapters
On the Business plan, Loom’s AI engine automatically generates a full transcript (with speaker identification if multiple people appear), a bullet-point summary of key takeaways, and clickable chapter markers based on topic shifts. In our testing, transcript accuracy hit roughly 94% on clear audio — genuinely impressive. These features alone can save a viewer 3–4 minutes on a 10-minute video by letting them skim to exactly what they need.
Viewer Engagement Analytics
Business plan users get a dashboard showing who viewed each video, how far they watched, where they dropped off, and whether they rewatched any sections. For sales teams sending personalized video pitches, this is a game-changer — you’ll know within minutes whether your prospect actually opened the link or ignored it entirely.
Custom Branding and Privacy Controls
Business and Enterprise customers can replace Loom’s default purple interface with their own logo, colors, and custom domain (e.g., videos.yourcompany.com). Privacy options include password-protected videos, domain-restricted viewing (only people with a @yourcompany.com email can watch), and expiring links that self-deactivate after a set date.
Atlassian Integrations
Post-acquisition, the Jira and Confluence integrations are first-class. You can embed Loom videos directly into Jira tickets or Confluence pages with one click, and the video’s transcript is indexed and searchable within Confluence. If your team already lives in the Atlassian ecosystem, this integration alone might justify the upgrade.
Loom Pricing Plans in 2026
Loom uses a per-creator pricing model — you pay per person who actively records videos, not per viewer. Viewers are always free and unlimited on every plan. This is an important distinction: a 200-person company where only 10 people ever record videos would only pay for those 10 seats. Here’s the full breakdown as of July 2026.
| Plan | Price/Creator/Mo | Best For | Key Limit |
|---|---|---|---|
| Starter (Free) | $0 | Individuals trying Loom | 25 videos max, 5 min/video |
| Business | $15/mo (billed annually) or $18/mo month-to-month | Teams and power users | Unlimited videos, unlimited length |
| Business + AI Add-on | $20/mo (billed annually) | Teams wanting full AI features | Includes transcripts, summaries, chapters |
| Enterprise | Custom (typically $25–$35+/seat) | Large orgs, compliance needs | SSO, SCIM, advanced security, SLA |
A few important notes on Loom’s pricing: The annual billing discount is significant — you save roughly 17% versus month-to-month on the Business plan. The AI features (transcripts, summaries, chapters) that were briefly bundled into Business have since been separated into a paid add-on for new accounts, which stings a bit. Education users and nonprofits can apply for discounted rates directly through Loom’s website. Atlassian bundle discounts are available if you’re already paying for Jira or Confluence Cloud Premium.
Who Should Use Loom?
Best Loom Alternatives in 2026
Loom has no shortage of competition in 2026. Here’s how the major players stack up on price and positioning.
| Tool | Starting Price | Best For | Our Rating |
|---|---|---|---|
| Vidyard | Free / $19/mo Pro | Sales teams, CRM integration | ⭐ 4.0/5 |
| Screencast-O-Matic | Free / $4/mo Premier | Budget-conscious individuals | ⭐ 3.4/5 |
| Clip by Notion | Free (included with Notion) | Existing Notion workspace users | ⭐ 3.6/5 |
| Tella | Free / $19/mo Pro | Creators who want polished aesthetics | ⭐ 4.2/5 |
Our take: Vidyard is the strongest alternative for B2B sales teams, largely because of its HubSpot and Salesforce CRM integrations. Tella is worth a serious look if visual presentation matters — it produces noticeably more cinematic-looking recordings than Loom out of the box. But neither matches Loom’s overall polish, speed, or Atlassian ecosystem depth if you’re primarily a product or engineering team.
Frequently Asked Questions About Loom Pricing
Final Verdict: Is Loom Worth It in 2026?
Loom is still the best async video tool on the market in 2026 — the user experience is smoother than any competitor, the AI transcript and summary features are genuinely useful rather than gimmicky, and the Atlassian integrations are a real differentiator for product and engineering teams already living in Jira and Confluence. The core product hasn’t lost its edge even as the company has scaled under new ownership.
